Here's why…
It's very easy to fall into the analysis/paralysis trap and spend a ton of time trying to create that perfect plan.
But here's the thing: A perfect plan is a myth.
Most Plan As don't work.
A study conducted on hundreds of startups showed that more than two-thirds of those that succeeded reported having drastically changed their original plans along the way.
Just look at companies like Paypal, Groupon, Flickr…
Where they ended up was very different from where they thought they would.
That tells us that what separates successful products from those that don't make it isn't necessarily starting with a perfect plan, but finding a plan that works before running out of resources.
That last part is key.
The way you do that isn't through rhetorical reasoning on a white-board but through empirical testing with customers and conversations with people other than yourself. People like your team members, advisors, investors, and even competitors.
In other words: "You need to get out of the building" (Steve Blank).
Coming back to the initial canvas…
The goal is to create a snapshot of your business model as it exists in your head.
* It's okay to guess.
* It's okay if you don't have all the answers.
* It's okay to leave sections blank.
Guessing and leaving sections blank are gifts because they honestly reveal what you don't yet know.
Some things you don't need to know yet. Others you do.
We'll get to that distinction later in another lesson.
For now simply prepare yourself for creating that initial "non-perfect" snapshot of your business model.
How to Get Started:
1. Find a quiet 20 minute block of uninterrupted time.
2. Watch this video on how to get started.
3. Additional reading by Ash Maurya, an excerpt of his book (Running Lean) that covers
how to create your first canvas with a case-study from one of his products (click here).
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