We live in an age of unparalleled opportunity for innovation.
With the advent of the Internet, cloud computing, and open source software, the cost of building products is at an
all-time low. Yet, the odds of building successful startups haven't improved much.
Most startups still fail.
When entrepreneurs get hit by an idea they either rush towards building out their solution or rush towards finding
investors. Both of these approaches take a lot of time and energy, and can be overwhelming. Most importantly, that is the wrong way to start.
The number one reason startups fail is not because they fail to build what they set out to build, but because they
spend too much time, money, and effort building the wrong product.
I attribute the entrepreneur's, often unbridled and singular, passion for the solution as the top contributor to this failure.
People place too much emphasis on the original idea but studies conducted on product success and failure tell a different story.
It has been statistically shown that most initial ideas don't work as anticipated. Rather, what separates successful
entrepreneurs isn't starting with that perfect idea (or Plan A) but finding a plan that works before running out of resources.
These lessons will show you how. They are designed for entrepreneurs, intrapreneurs, and visionaries looking to launch a startup idea or bring
a new product to market.
It will show you how to get starting by first capturing your initial vision (or Plan A) and then how to bullet-proof this
vision and begin the process of stress-testing your business model.
What you'll learn:
* How to capture your vision on a single page
* Refining your vision into a bullet proof business model
* Finding a compelling problem that is worth solving
* The critical components of different business models
* How to de-risk your plan through conversations
* What matters most to investors.
Then kickstart your idea by watching the first video in the Lean Canvas series.
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