Curso Gratuito de Criatividade e Empreendedorismo - StartGlobalXXI@ESTSP.IPP (Gaia)

Se queres aprender-fazendo (Start Global XXI - Lean by Doing), gerando e validando ideias de negócio, reinventando-te no processo, então não hesites.

Inscrições até 24 de Março (leanlabmn@gmail.com).
O curso inicia a 4 de Abril, na ESTSP.IPP, Gaia, 6ª feiras 17h-20h.

Se não tiveres uma ideia de negócio não faz mal. Nós ajudamos-te no processo de geração de ideias, ou poderás integrar uma das equipas existentes.

Uma alternativa será desenvolveres um projeto que podes apresentar a uma empresa existente e assim criando oportunidades de emprego.

Pelo menos um membro da equipa deve estar inscrito no centro de emprego, beneficiando de subsídios de transporte e alimentação segundo as regras do POPH.

Mais informações: 912422751

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Tópicos:

1.Capacitação para a Mudança desenvolvendo o Quociente de Inteligência Emocional 
QE = {auto-conhecimento + auto-estima + auto-confiança}

2. Criatividade: criação de pitch e CVs criativos utilizando diferentes técnicas criativas - brainstorming e brainwriting, visual concept board, storyboard.

3. Empreendedorismo - Lean Start-Ups e Design Thinking: ideação e validação de modelos de negócio utilizando principalmente as seguintes técnicas - Lean Canvas, Personas e Mapas de Empatia, Focus Groups

JOIN / SHARE here.

Lean Entrepreneurship and Emotional Intelligence

The view that start-ups are about learning and discovery, in search of a business model, was pioneered by
- Steve Blank, author of The Four Steps to the Epiphany: Successful Strategies for Products that Win, a serial entrepreneur in the United States and consulting professor at Stanford University, and
- Eric Ries, author of The Lean Start-up: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, and an entrepreneur-in-residence at Harvard Business School.

The key insight in lean entrepreneurship is that start-ups are not small versions of larger companies.

This might seem obvious, but traditional business thinking tends to apply management concepts designed for large organisations to start-ups.
Most business schools, for example, teach students how to spend months researching ideas, forming business plans and raising capital.
That may be the wrong approach for ventures with an uncertain business model and target market.

The start-up founder has to apply a different type of management style that recognises
- the uncertainty of entrepreneurship, and
- the need to change and adapt and develop a stream of constant innovation within the start-up.

This style of management requires high emotional intelligence (MINDFULNESS) in order to be able to deal with uncertainty and the need to “pivot and persevere”:
=> Self-Awareness - consciousness (no ignorance / emotional confusion / auto-pilot)
=> Self-Esteem - open heart (no expectation)
=> Self-Confidence - open mind (no fear)

Being able to open our heart allows us to open our mind (and vice-versa):
observe without judgment:
no stereotypes, no concepts, no separation in terms of subject/object.

1) Self-esteem will give you two crucial skills for lean entrepreneurship:
- empathy (to love our customers), and
- freedom to choose (powers divergent thinking).

2) Self-confidence will give you two crucial skills for lean entrepreneurship:
- wisdom (to understand our customers), and
- power to decide (powers convergent thinking).

Such personal traits can be developed.

The question is: are u coachable?

COMING SOON Landing Pages - Teaser Effectiveness Analysis Matrix™

If you are planning to create an application, or any other website, you should really consider having a coming soon page.

On that splash page, you should have an email signup form and some sort of social media links. This will generate hype and curiosity in others.

Humans are naturally curious, so if there is a really beautiful splash page a for website, they wonder what it will be like, and how will it look.

With a coming soon page you want the user to know they’ll be missing out on the next big thing if they don’t sign up. These characteristic lets you take advantage and start your mailing list early, before your finished product is even live. Once the product does go live, you already have a hefty list of email’s that you can announce your launch to.

With a coming soon page you are basically telling users that you are working on something. The main goal is of course to give at least a hint on what the product/website will be meanwhile having an irresistible sexy design.

Once you finished designing the splash page, be sure to submit it to CSS Galleries. This will help you build SEO, Page-Rank, and Exposure. 

Source: See 10 free coming soon WordPress themes (here)!


This designer Sacha Greif developed the  Teaser Effectiveness Analysis Matrix™, consisting of four elements. The perfect teaser page must score high on all four axis of the following:

• Memorability,
• Virality,
• Desirability,
• Data collection-ability.

Study the following "Teaser Page Strategies".

Fundamentals of the Viral Launch

The first rule of viral is of course that you must build something that other people would actually be interested in for one reason or another.

Normally, you’ll want to
(1) let visitors know what you’re doing, then
(2) spark some interest, finally
3) make use of that interest by giving them a chance to subscribe to your news updates, doing so with a bright call-to-action button.

Lately, so-called stealth start-ups have become quite popular because of the interest they are able to generate. They typically won’t tell you what they’re doing, which means they’re ignoring step (1), but somehow they still manage to grab your attention.

Here are the basic elements a launch page should have:

1. A clear value proposition that interests people. (What problem will you be solving?)
2. If your strategy is stealth, then why should people care?
3. A notification form, with a bright call-to-action button.

Additional Elements That Can Make A Launch Page Go Viral
In addition to the basic elements covered above, start-ups have recently been using some of the following elements to make their landing pages more enticing:

• Viral loop,
• Exclusivity and scarcity,
• Glimpses of the beta,
• Social proof,
• Viral content.

You will find all of these in the examples below. Many of the elements are often combined in meaningful ways.

Examples of Basic Launch Pages That Spark Interest

On-Line Marketing Funnel

6 Parts of Your Marketing You Should Always Be Optimizing:

 

1) Your Landing Pages

2) Your Website's Conversion Path

3) Your Value Proposition

4) Your Marketing Content

5) Your Homepage

6) Your Marketing Emails

 

Read full post at HubSpot (link).

 

 

 

 

 

 

Testimonials on landing pages

Tip by Unbounce (Chapter 2: Trust & Security)

With the proliferation of spam, pyramid and get-rich-quick schemes found in online marketing, becoming a leader with regard to trust can give your pages an instant leg up.

The first key to success here is simply to care. Donʼt pay lip service to this area as itʼs more important to people than you may think.

Testimonials work to create trust on your landing pages. But resist the urge to use false or made up ones. If you invent over enthusiastic statements by caricatures of stereotypical personas, and position them with images grabbed from stock photo sites you will look disingenuous.

Authentic Business Practices Produce Authentic Testimonials
If you have a great product or service and you treat your customers well, testimonials will either come to you or you’ll have established the relationships where you can go and ask for them.

Wait for that great personal story that could be the tipping point in making people believe your landing page message, something that shows you have affected someone’s life or business.

If you don’t have one yet, increase the feedback mechanisms on your website to allow your customers to provide the information you need.

Perform A/B Testing on Your Landing Page
To measure the effect testimonials have on your landing page conversion rate, consider running an A/B split test. You could run tests to compare the following things:

• With and without testimonials
• With and without photos
• With short or full quotes
• With few or many testimonials

If you find that less testimonials work better, you could then try using only 1, but test each testimonial in turn to see which people respond best to.

Before you push the “Go Live” Button ... do Usability Tests

Tip from Unbounce (chapter 6)

Itʼs tempting to be impatient and “get it out the door” as soon as you can, but it pays to take a few deep breaths and do some final checks and balances before you publish your landing pages.

Have a checklist: The next few items will explain some of the tasks you should perform as part of this checklist. If you can establish a checklist and incorporate it into your process, you will soon start to develop good habits that produce better, more effective landing pages.


1. The 5-second rule
Do some simple usability and page goal testing using people in your office (or friends & family).
A good rule of thumb is to follow the 5-second rule. Sit your subject in front of a computer screen and show them the page for 5 seconds. Then hide it and ask them what the purpose of the page was.

If they are unclear, you may need to re-address the communication of the primary message and call to action. You can also crowdsource this activity through a service like Five Second Test.


2. Many sets of eyes
Print your landing page out and pin it to the wall so that people can see it. This will open up discussion about your design. Often, an objective set of eyeballs will spot simple things that can help refine the page before you push it live. This is also a good way to increase collaboration and youʼll be surprised at some of the skills or insights your co-workers can provide.

3. Quality Assurance
Some companies have this built into their process, others are too small and rely on the owner/creator to do everything. Even in large companies, small marketing campaigns often get the short end of the stick and donʼt have a dedicated person for quality assurance.

To be viewed as professional you cannot afford to have any typos or errors on your landing pages. With such a short time to convince a visitor that you have something of value, even minor slip-ups can cost you a sale. Make sure it looks good in the major web browsers your target market uses. Fortunately, most landing pages are relatively simple, but donʼt forget to check.